Market your home now to make the most of the seasonal surge
Millions of people are expected to start their search for a new home over the festive period, according to Brown & Merry. The estate agency is urging homeowners who are thinking of moving in the New Year to instruct an agent today and capitalise on the seasonal surge of buyer interest.
Data from Rightmove and Zoopla - widely regarded as the most popular property websites - shows that year on year, they receive a huge spike in activity during the festive season. Last year, Rightmove received over 35 million visits during the festive break alone*, and Zoopla registered 36% more site visits**. With the demand for homes at a historic high, Sequence fully expects this year to be just as busy.
"The festive season is often thought to be a quiet time for family and friends, however, as the figures show, this is also a time when homeowners start to make plans for a new home in the new year. With this in mind, and with the current high demand for homes, we believe there is no better time to sell your property!” says David Plumtree, Group Estate Agency Chief Executive of Sequence's parent company Connells Group.
Following Rightmove and Zoopla’s encouraging data, sellers are urged to beat the rush this year and not wait until after Christmas to put their property onto the market. It is one of the most opportune periods of the year, given the extra security this winter, and it is expected to continue into early 2022.
“The idea of a thriving housing market can give many buyers the confidence to move if they have been putting it off for a while,” continues David. “We have a unique, tried and tested marketing approach to ensure our customers’ properties stand out and receive maximum exposure, especially in the already booming market. We advise customers wishing to benefit from the extra online activity to get in touch with us soon as possible.”
If you have a property to sell and would like to arrange a free market appraisal on your home, please contact your local local Brown & Merry branch.
Source: *Visits to Rightmove.co.uk - 24th December 2020 – 3rd January 2021. **Visits to Zoopla on mobile devices, desktop and App - 19 Dec 2020 - 4 Jan 2021